At present, the overall operating rate of the domestic chlor-alkali industry is low, and the loss surface continues to expand. A large number of companies are in a difficult position. However, under this background, Jiangsu has a number of chlor-alkali enterprises to find new paths and emerge a unique path of survival and development in the market. The reporter learned that this is mainly because they are basing on chlor-alkali, extending chlor-alkali, and continuing to grow, refine, and optimize the industrial chain. Yanhai Chemical Co., Ltd. of Jiangsu Province, the chlor-alkali company that was put into operation last April, can be said to be a recruit in the chlor-alkali industry. The company's current products are only caustic soda, liquid chlorine, hydrochloric acid, hydrogen and sodium hypochlorite, but they live in a stimulating atmosphere, and the operation was profitable that year. In the first half of this year, they achieved profits of more than 5 million yuan as the industry situation continued to deteriorate. What is the mystery? "Facts have proved that the reason why we have not been dragged down by the market in the face of adversity is mainly due to the support of the industrial chain in the park." Dong Shuzuo, deputy general manager of the company's production, said with deep feelings. According to reports, the company is an investment company built by the Jiangsu Salt Industry Group and has certain advantages in terms of salt and brine raw materials. At the same time, before entering the Binhai Chemical Industrial Park in Jiangsu Province, they conducted a detailed inspection of the industrial structure of the park, which is the basis for the company’s profitability against the market. Dong Shuzuo said that the company’s 32% caustic soda price has been maintained at more than 900 yuan/ton in the near future, and the profitability is better, but liquid chlorine, hydrochloric acid, and sodium hypochlorite all have serious losses. However, due to the large number of hydrogen-consuming products in the park, the company’s hydrogen has not been sold as many chlor-alkali companies, but sold them all. The annual sales amounted to 2,500 tons and the sales profit reached more than 3,000 million, offsetting the losses of other products. The annual profit of the company is still above 10 million yuan. “At present, the company's 200,000-ton/year caustic soda project is about to begin construction. At the same time, they have added 60,000 tons/year of thionyl chloride and other products to maintain the coordinated balance of the industry chain.†Dong Shuzo said. At present, the digestion and balance of liquid chlorine has become the most problematic issue for chlor-alkali enterprises. Compared with the salt sea company, in some areas, the shipping cost per ton of liquid chlorine is 150 yuan. Therefore, if there is no way to get rid of liquid chlorine sales, if chlor-alkali companies want to improve their operating conditions, they must make additional plans to improve marketing strategies and measures. Zhou Tao, the manager of chemical sales company of Jiangsu Anbang Electrochemical Co., Ltd., let the reporter see a chlor-alkali enterprise that successfully carried out structural adjustment transfer. Anbang's business strategy is, first of all, to strive for a constant profit and loss of chlor-alkali products. The company made caustic soda superior quality and price to obtain the maximum benefit, and at the same time do a good job of external processing cooperation, using surplus hydrogen as raw material, and processing 350 tons of o-toluidine product per month for the cooperating unit, which not only balances hydrogen, but also avoids emptying and realizes win-win. The second is to accelerate the development of fine chemical products, expand the product range, and achieve “multi-leg†walks. At present, the company has the exclusive domestic production of hexachlorocyclopentadiene, the country's largest ethylene and other advantages products, these are important corporate profits growth. "Last year, the company earned more than 40 million yuan, and its profits in the first half of this year have exceeded 60 million yuan. We feel that in the same market, the top priority for chlor-alkali enterprises is to adjust the product structure and pursue the unique and advantageous position of the product. This is both the corporate The fundamental way out is also the main source of corporate profits,†Zhou Tao told reporters. Zhu Jianmin, general manager of the Suhua Group Sales Corporation, stated that their response to the current market is to adjust marketing strategies in a timely manner and firmly grasp the favorable market conditions such as diphenyl ether, camphor, and ion-exchange membrane caustic soda to find ways to expand sales and increase profits. To deal with liquid chlorine, hydrochloric acid, sulfuric acid, chlorosulfonic acid and other products in the sluggish market. They also use the advantages of water transport along the Yangtze River to expand high-concentration caustic soda with an export content of more than 48%. Jiangsu Meilan Group is a large-scale chemical enterprise that produces chlor-alkali, organic fluorine, organosilicon and other industrial products in the province, and it is also a national key high-tech enterprise and a growth-oriented enterprise in Jiangsu Province. Their survival and development lie in optimizing the product structure and occupying an advantageous position in the industrial chain. At present, apart from maintaining the advantages of chloralkali's foundation status, the company is also unique in terms of fluorine refrigerants, fluorine resins and other specialty resins. According to Zhou Yusheng, the office secretary of the Meilan Group, along with the construction of the company's new district, they will also meticulously build fluorinated industrial chains such as PTFE resin, fluorinated copolymer resin, fluorine rubber, perfluoropropylene, and hexafluoropropylene.
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