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The transnational giants dared to buck the trend precisely because of the pulse of the market. In China, self-owned brand car companies are setting off a high-end storm. For those anxious for them, matching high-end international components is the most convenient way to realize the high-end of the vehicle. Then, suppliers that meet the requirements of Chinese auto companies must, of course, accelerate the deployment of the Chinese market and deepen the "localization" process.
From key components such as engines to sunroofs and other parts and components, various levels of auto parts technologies are being held by foreign capital. Seeing the adjustment of these companies' strategies in China in different directions, people really breathe a sigh of relief. The momentum of the component market.
Increase investment and increase scale
Continental plans to invest 1 billion euros in China in the next five years to promote growth From 2010 to 2014, the mainland group has invested more than 1 billion euros in China, and the Continental Group is ready to continue this scale of investment and obtain better returns.
According to Reuters, Continental Group CEO Elmar Degenhart recently stated that in order to expand its business scale, Continental plans to invest 1 billion euros in China in the next five years.
In the eyes of Elmar Degenhart, the future growth of the Continental Group is mainly driven by the Asian and North American markets, especially the Chinese market.
Wei Buster: Panorama sunroof will account for 50% of China's sunroof market panorama Holz Engelmann, chairman of the sunroof manufacturer of Weibosite Group, said that by 2020 China will double its annual sales to 8.3 billion renminbi, or 1.2 billion eur. .
China has become Weibbaste’s largest single market. In 2014, Webster’s sales revenue in China surged 40% year-on-year to 600 million euros, while global sales revenue increased by 8% year-on-year to 2.5 billion euros.
Engelmann believes that the demand for panoramic sunroofs in the Chinese market has grown rapidly. It is expected that the market share of panoramic sunroofs will reach 50% in the next three to four years.
Brose to build Asia’s largest production base in China Brose’s business in China, which provides components such as door systems and back-up door systems for more than 80 automakers and more than 30 suppliers worldwide, has exceeded the one billion euro mark. The Chinese market is still growing rapidly for them. The existing production capacity can no longer meet the demand. Therefore, Brose will build two production bases in China, of which the Taicang Factory is the largest factory in Asia.
As a supplier of auto parts, Brose has exceeded China's 1 billion euro sales volume for the first time. Compared with last year, it increased by 15%, accounting for nearly 20% of the group's total turnover. Brose expects its revenue to grow to 1.5 billion euros in 2020, which will increase by another 50% compared to the current period.
The company's 7 largest production areas cover China's major automotive manufacturing regions. The company is a supplier of independent automotive parts and components from France. Its main business involves the automotive and environmental sectors. In the Chinese market in 2007, in 2014, China’s auto production only increased by 9% compared to 2013, and the company’s operating revenue in China increased by 23%: 21 factories in China’s three subsidiaries became the company’s business. The main source of growth. Based on the growth of China's auto market and the increasingly stringent emissions regulations in the Chinese market, the company has developed a new globalization and innovation strategy for the Chinese market: It will build 4 new plants between 2015 and 2016 to form 7 production areas. (Shenyang, Beijing, Yantai, Shanghai, Wuhan, Guangzhou, and Chongqing) to cover major automobile manufacturing regions in China.
At the same time, the company will have more than 500 engineers and technicians involved in the research and development of more than 100 new projects in the Chinese market.
It is estimated that by 2018, the globalization and innovation strategy of the Chinese market will increase the share of the company's bumper component business and fuel system business in China from 18% and 8% in 2014 to 25% and 15%; It will double from 500 million euros in 2014 to 1 billion euros.
Overweight domestic R&D to support the market
TRW has entered China three new factories in China for more than two decades. It has recently announced that it will continue to promote localization in China and plans to build three new plants in China between 2015 and 2016. If we count three newly built factories, we will have 25 production and operation entities in China, with more than 10,000 employees.
Mark Stewart, vice president of TRW Asia Pacific, said: “The three new factories in China will demonstrate that we will continue to promote the localization process in China and will also honor the company’s commitment to fully support the rapidly growing Chinese auto market.â€
More importantly, this includes the R&D center recently opened in Anting, Shanghai. It is also TRW's largest R&D center in the world. â€
Johnson Controls will set up six factories in China within two years. Last year, Johnson Controls' seat and interior business in China had a turnover of 44 billion yuan, a year-on-year increase of 26%, occupying the position of the largest car seat factory in China, occupying 43 % of the share, however, it does not seem to meet this.
Johnson Controls plans to open six factories in China in the next two years to produce seats and interior components, and continue to consolidate its position in the Chinese market. By 2017, the number of seats controlled by Johnson Controls in China will reach 72. Of these, 52 are specializing in the production of seats, 8 are interior parts factories, and 12 also produce seats and interiors.
In order to meet the needs of the Chinese market, Johnson Controls has also established a number of engineering centers in China. Two major technical centers can carry out product design, prototype verification, and more. All verification work can be carried out in China, including seat sets and various components.
Think about it, people are also very hard to fight.
Tailored to develop new market segments
RECARO wants to expand the high-end seating market for commercial vehicles in China. As the high-end car seat brand under Johnson Controls, RECARO wants to expand the high-end seating market for commercial vehicles in China.
Compared to passenger cars, the process of high-end commercial vehicle companies in China seems to be more urgent. From 2014 until now, the continued sluggish market situation has made them increasingly aware that high-end is the only way to solve the current difficulties.
RECARO is precisely seeing such a market demand, coupled with the strong background of Johnson Controls in the Chinese car seating market, RE-CARO expects to open the high-end market for commercial vehicles in China.
As a new manufacturer of commercial vehicle seats, RECARO combines R&D and production capabilities.
“We are looking for a high-end seat business in the international market. China is obviously the most important market.†Markus told reporters that Europe is still an important market for RECARO. Markus, the vice president of RECARO Commercial Vehicle Seating, said frankly.
Not only that, RECARO may also gradually explore the mid-range market in the future.
Eaton adjusts its market strategy in China During the Shanghai Auto Show, Eaton announced the launch of two additional mechanical automatic transmissions (AMTs) in China, one for the 12-speed AMT-Jade drive and the other for the medium-sized dual-clutch transmission. For Eaton, which has a full range of gearboxes for commercial vehicles, it is not unusual to push several new products in China. However, these two new products clearly reflect Eaton’s adjustment of the Chinese market strategy.
Eaton’s 12-speed AMT launch in China used the Fastbox for the first time and launched a new “cost reduction†technique. Second, Eaton launched the medium-sized AMT for the first time and began to target the medium-sized commercial vehicle market in China.
Since the Eaton AMT business entered China, it has remained in the large-scale commercial vehicle market, especially the passenger car market of more than 10 meters. The medium-sized AMT launched this time undoubtedly set its sights on the medium-sized commercial vehicle market in China, especially about 7 meters of CMB. market.
Eaton is trying to reduce the application threshold of the transmission (AMT), increase price competitiveness, and open the Chinese market even more. Green Energy Saving, IoT Smart Schaeffler Focuses on Green Energy Saving and Driving Comfort In 2014, Schaeffler Greater China's auto business grew by 30% year-on-year, with sales reaching 1.1 billion euros. In 2015, although China's overall economic and automotive market growth slowed down, Schaeffler is still optimistic about the Chinese market. It is expected that in the next five years, the business growth of the Schaeffler China Automotive Business Unit will average over 15% per year, especially for green energy conservation. In terms of driving comfort, Schaeffler has custom-developed the Schaeffler Efficient Future-Driven Chinese Concept Car for the Chinese market.
In the future, Schaeffler will continue to increase the investment and localization process in China. The Schaeffler China R&D Center has become the largest technology base outside its German headquarters. In order to meet the needs of the Chinese market, Schaeffler is also localizing some global solutions, such as low-friction bearings developed in the Chinese market. The P2 module is also the first time in the world to launch a Chinese team in addition to parts and components, research and development, manufacturing, and design.
In 2014, Schaeffler's growth in China was close to 30%. Within the next 10 years, Schaeffler will continue to invest in large-scale for a long time, so that China's development can be guaranteed.
Infineon Focuses on Intelligent, Environmentally-Friendly and Safe Automotive Electronics Infineon has been committed to the development of localization since entering the Chinese market in 1995. Its business in China has also exceeded 30% annual growth rate for several consecutive years. Has become one of its most important markets.
In 2014, Infineon’s automotive electronics business revenue reached 1.965 billion euros, accounting for 45% of the company’s total revenue. Infineon believes that this is mainly due to the following favorable conditions: First, the global automotive market growth, the North American market began to recover, the Chinese market continues to grow, Western European markets are gradually rejuvenated; Second, Audi, BMW and Mercedes-Benz three German high-end The automaker's sales are better than average. Their models use semiconductors in large quantities. Third, consumers are increasingly demanding driving safety and convenience, especially consumers of mid-range models. Fourth, the demand for solutions to reduce CO2 emissions continues to grow.
In an earlier interview with Infineon, Infineon stated that it has achieved success in new energy, autonomous driving, and Internet technologies. In the future, they will strive to promote automobiles that are more environmentally friendly, safer, and smarter.