According to data from the National Bureau of Statistics, China’s GDP has only increased by 6.9% this year compared to last year. Take the steel and cement industry as an example. In 2015, China's crude steel production experienced negative growth for the first time in 20 years, a year-on-year decrease of 2.%; cement production decreased by 3.5% year-on-year. From the perspective of the new normal economy, China’s economic growth began to “shift and slow down,†from excessive growth to slow growth. As a lubricant that has long insisted on “innovation-driven developmentâ€, Great Wall Lubricants has been actively transforming last year, innovating in brands, technologies, products, services, channels, and other dimensions to promote market development. In spite of the decline in overall sales, it still maintains The steady increase in economic efficiency. Adhere to brand management to drive market development As a company with the mission of building a world-class lubricant brand, Great Wall Lubricants has been adhering to the development direction of specialization and branding since its inception, and has always been committed to brand building, and has driven market development through brand influence. In 2015, Great Wall Lubricating Oil continued to increase its brand building efforts, driving market development with brand management. Under the guidance of “high-tech, high-quality, and internationalization†brand positioning, Great Wall Lubricants will continue to hold brand activities such as the China Astronaut Experience Camp and Aerospace Support Group in 2015 to further deepen the brand image of space lubrication technology and strengthen its brand image. Great Wall brand and the quality of aerospace science and technology association; at the same time, it fully enters into the automotive market and continues to name the entire CTCC China Touring Car Championship. It takes advantage of high-level event marketing to establish direct interactive communication with consumers to make high-end brand image more deeply rooted. In order to further enhance the "international" brand image, Great Wall Lubricants is working with the world's top events to create an international image of the Great Wall brand. In 2015, Great Wall Lubricants teamed up with the Beijing Athletics World Championships to become the official service oil for the event. With its global influence, it delivered the high-end international brand image of the Great Wall, compared with international brands such as Mobil , Shell , and Castrol. . In 2015, Great Wall Lubricants won the first brand of C-BPI Lubricants and the brand awards that affected China’s 2015 leading brands. These are the best testimony to the ever-increasing influence of the Great Wall Lubricants brand. The improvement of brand influence has laid a solid foundation for Great Wall Lubricants to fully occupy the market, and helped the Great Wall lubricant successfully break through in the market competition through the brand-driven market development. Adhere to technology leadership and product leadership In 2015, Great Wall Lubricants adhered to the path of high-end development, promoted the innovation and upgrading of technology and products, and devoted itself to serving the international machinery and equipment manufacturers and the Chinese high-end equipment manufacturing industry, opening up new directions for market development and achieving remarkable results. The data shows that the proportion of sales of high-grade products of Great Wall Lubricants has increased year by year. In 2015, sales of high-end products accounted for 1/3 of total sales. Great Wall Lubricating Oil adheres to the "Technology + Market" customer development model. It is guided by the first-mover thinking, approaching customers, and jointly researching and researching and developing new high-end lubrication products. Has obtained the Mercedes-Benz, BMW, Toyota and other world-renowned auto manufacturers technical certification. At the same time, international equipment manufacturers such as ABB, Siemens, and Mitsubishi Heavy Industries have also granted Great Wall Lubricant Technology approval or written instructions for equipment. The new model of “technology + market†has been successfully tested, helping Great Wall Lubricants create a high-end market. With the further deepening of the “Made in China 2025†strategic plan, Great Wall Lubricants has taken a tight grip on the policy dividend and further increased cooperation with high-end technology applications such as aviation, aerospace, high-speed railways, and ocean-going transportation to upgrade the research and development of high-end equipment lubricants. Technical reserves, advancement of supporting lubrication technologies and product upgrades, such as the continued supply of exclusive exclusive oil for the “Xuelong†scientific expedition vessel, and the signing of an overseas market cooperation agreement with Sany Heavy Industry for China Railway Construction, China Tunnel, China Road Bridge, Harbin Power, etc. Projects for the provision of lubrication services for overseas projects of 56 Chinese-funded enterprises have blossomed in 2015. We will vigorously develop a batch of advanced products such as fine grease, high-end synthetic oil, and fluorine-containing oil, etc., and actively promote the introduction of the world's advanced equipment oil domestic substitution in various industries in China, and constantly improve the “oil, grease, and liquid†products. system. Adhere to the "front-end professional, back-end platform" model The hosting of the second World Internet Conference in 2015 once again ignited the Internet boom. Facing the rapid development of the Internet era, Great Wall Lubricants paid more attention to the new opportunities brought by interconnection, and actively explored new development models with market applicability. , To promote the industry-leading "front-end professional, back-end platform" management model. In the sales front end, sales force is allocated according to customer grading and product category, sales teams are formed according to specialized division of labor, and professional development of channel services is promoted through the development of customers' autonomy. For example, the "100-day customer development competition" is held in March. The activity is guided by the “front-end specialization†model, and is striving to “find†customers, ensure growth, promote development, and promote the development of large customers and large-scale customers. At the same time, back-end support such as production, technology, logistics, finance, and Internet applications has been incorporated into platform management. For example, a production dispatch command platform has been established to provide unified management and configuration of production, logistics, warehouses, and inventory at all locations; five were established. Technical support center to carry out customer identification, provide technical support for customer development. In this way, we can identify and respond to customer needs in a more timely manner, operate more efficiently, provide more thoughtful services, and enhance the image of the Great Wall brand. The management model of “front-end specialization and back-end platformization†has led to the dual innovation of Great Wall Lubricants in terms of channels and services, which can be described as “double insurance†for the stable development of the Great Wall Lubricant Market. As the most important element of market competition, the Great Wall Lubricants not only implements the “front-end specialization†channel reform model, but also explores a “channel reverse growth†model from the strategic height of corporate operations and actively promotes channel innovation and upgrading. Create opportunities for intervening in market competition. The "Channel Reverse Growth" model breaks through the limitations of dealers looking for customers, looks at changes in demand, takes the initiative to reach customers, uses customer needs as a benchmark for product development, and provides them with scientific, efficient and comprehensive lubrication services, and finally drives dealerships. The vision and service network are upgraded to form a channel system with a more stable industrial chain and a more prominent scale effect. In 2015, Great Wall Lubricants succeeded in achieving a stable growth in economic efficiency with its forward-looking, exemplary, and adaptable market development strategy, reflecting the successful transformation of Great Wall Lubricants from manufacturers to manufacturing service providers. The stance of the lubricant sector in the transformation and upgrading of the economy under the new normal has brought important reference value for the development of the lubricant industry in the transition period of the national economy. Brake Pads For Faw Vw,Faw Vw Brake Pads,Faw Vw Car Brake Disc,Faw Vw Brake Shoes Ningxia Rossking Auto , https://www.rosskingauto.com
Great Wall Lubricants