In order to try e-commerce transactions, expand sales channels, and expand brand influence, Changchai proposed the concept of using e-commerce platforms to achieve sales of accessories at the end of 2013 and started research. After nearly a year of e-commerce business planning and platform building, in January 2015. Changchai Tmall flagship store was officially opened for trial operation, and the first batch of accessories and unit products appeared on the shelves. This opened up the process of Changchai's trial of e-commerce. Changchai Tmall Mall's combination of online and offline advantages not only brings more convenience to users, but also gives full play to the comprehensive competitiveness of Changchai's multi-channel operations.

After more than half a year of unremitting efforts, the current Changchai e-commerce operation process is basically smooth and electricity operators are in an orderly manner. In particular, since Tmall achieved sales in early March, the quantity and transaction amount have doubled each month, and users have used multiple batches or repeated purchases. The influence of Tmall’s flagship store has continued to increase. As of September 22, more than 400 orders have been accumulated, and the amount of online transactions has exceeded 800,000, providing Changchai with first-class quality products and services.

The operation of the Changchai Tmall flagship store has allowed the company to closely follow the country’s development in the Internet era and better meet the needs of consumers. At the same time, it has taken advantage of Internet operations to enhance the image of the Changchai brand and promote the use of electricity. Business work continues to improve and progress. The accessories sales of the Changchai Tmall flagship store have also been well received by many users, and have improved service levels and expanded their influence.

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