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The 300 billion market value cakes can be so attracted to a traditional enterprise, which shows the charm of the car networking market. According to statistics, in the next three to five years, the global car networking market is expected to reach 300 billion yuan, and in 2015, 60% of the global car will be equipped with car networking technology. By 2020, this proportion will be further increased to 90%. China is the most promising in the global car networking market, and its industry scale almost doubles every three years. It is estimated that the scale of China's car networking industry will reach 100 billion yuan in 2015, and this figure is only 51.4 billion in 2012. It will reach 200 billion in 2018 after three years, which will account for about 60% of the global share. .
Some experts predict that the impact of the Internet of Vehicles on the entire traffic environment will be epoch-making. Intelligent transportation technology can reduce traffic congestion by about 60%, achieve short-distance transportation efficiency by nearly 70%, and improve the traffic capacity of existing road network by 2 to 3 times, which can reduce vehicle safety accident rate by 20% compared with the current situation. The number of people fell by 30% to 70%.
The real attraction of the Internet of Vehicles lies in the massive data behind it and the car networking ecosystem supported by big data. The data analysis and application based on huge car users is the real value. For example, using big data to realize information transformation of automobile insurance, environmental protection monitoring, and after-sales service.
Not long ago, the world-renowned technology media TechCrunch International Innovation Summit China Station, dedicated to the future of smart cars, whether from the traditional car manufacturers or representatives from IT companies agree that the era of smart cars is coming, but "currently The car networking products only solve the screen on the car, but it is only a very primitive attempt. The processing capacity on the car and the mobile phone have a gap of 3-5 years. "Luohong car network CTO Rao Hong believes that this is also the car networking market. Another major factor in the development potential.
Which is strong in the Internet of Vehicles, "Internet + car" or the trend to face the broad market space in the future, whether it is traditional car manufacturers or IT companies are also in the layout, and the competition has evolved from the initial research and development stage to the product application promotion stage .
Originally joined by traditional car manufacturers with natural advantages. Represented by Toyota G-BOOk and General Anji Star, it has become the prototype of the Internet of Vehicles. After several years of development, auto manufacturers' own car networking systems have been continuously upgraded, and other manufacturers have launched their own car networking systems, such as Ford's SYNC, BMW's iDrive, Mercedes-Benz's myCOMAND, etc., in the past two years, Self-owned brands have also released their own car networking brands, represented by BYD, Great Wall and so on.
Judging from the car networking products launched by traditional car manufacturers, although after years of practice, there has been a leap-forward development. "But traditional car manufacturers develop car networking will be constrained by their own limitations. In the process of car networking across the era, the tradition Automakers are not likely to be truly representative of subversion. "Industry analysis believes.
What followed was the addition of IT companies. When Tencent announced the launch of the car networking platform in September this year, it marked the BAT Big Three finally met again in the Internet of War. From the product point of view, Tencent's layout is very conservative, only the simple function of the car and mobile phone projection APP, but with Tencent's social and entertainment strengths, the "platform" in the name of Tencent car networking may be more in the future Competition entrance, this is Tencent's strong point. Ali and Tencent are similar. With their own business advantages, O2O is the focus, and the car screen is also transformed into a new consumer portal. Baidu is the fastest in the car networking business in BAT. At present, Baidu's car networking products combine the functions of Tencent and Ali products and are constantly updated.
The advantage of IT companies in deploying car networking is that in terms of interactive technology, IT companies are stronger than traditional car manufacturers, and their insight and sensitivity to user experience and demand are also significantly higher than car manufacturers. However, auto manufacturers have control over the interface inside the car. If they can't cooperate with the car companies, IT companies can only exert their strength in the aftermarket.
In order to avoid the drawbacks caused by their respective wars, traditional car manufacturers began to open to IT companies, and the accompanying "Internet + car" model began to shine. "Beiqi + LeTV", "Changan + Huawei", "SAIC + Ali" combination frequently appeared. The recently exposed BAIC will release the EU260, a new energy vehicle equipped with LeTV, at the Guangzhou Auto Show, which will showcase the products of BAIC and LeEco for the first time. According to reports, the two sides will jointly launch a subversive product that kills the current market products and solutions. "Without the integration of resources on both sides, it is difficult to get the value of 'BAC + LeTV' on its own." Analysis. Tracing back the cooperation between the two sides, from the announcement to the questioning and cooperation, and now the two sides have made a debut with a close partnership, which is also the path of the "Internet + car" model. In the pre-heating stage of Guangzhou Auto Show, both Beiqi and LeTV have partnered in their respective communication planning, and BAIC has planned the copy of "@LETV, Guangzhou See", which shows that the cooperation between the two companies has entered a sweetheart. period. According to some sources, BAIC and LeTV may announce more cooperation at the auto show.
The industry generally believes that IT companies have become a role that cannot be ignored in the automotive industry. In the battle of the Internet of Vehicles, automakers alone or IT company subversion are not the most efficient solutions. The combination of "Internet + car" may be the future. The general trend of the Internet of Vehicles and even smart cars.