With the rapid development of the Internet, almost all traditional industries have fallen into the cult of the Internet. Any project is uneasy about the name of "Internet +", and almost all are embarrassed to talk to people. In the automotive service industry, there is actually such a trend, but in my opinion, even in the information age, car services do not have to blindly worship the Internet.
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In fact, we can even say that if the car service is too superstitious to the Internet, it is actually "avoiding the light."
For the automotive service industry, the most “heavy†is to provide high-quality offline basic services. Relatively “light†is to achieve various goals of Internet-based utilitarian settings, such as PV, UV, and number of users. The result of being too superstitious about the Internet is that many auto service e-commerce companies have completely turned their backs on the market, only blindly pursuing the utilitarian goals of the Internet, but neglecting the promotion of basic services.
Everyone should still remember that there were a lot of 020 layers of various car services. There were several apps that mainly used door-to-door car wash, and they all relied on a lot of money from investors. However, the money burned out. After that, almost all of them have now died. These auto service e-commerce companies all rely on subsidies to attract users, thus successfully completing their own number of users and PV targets in a very short period of time, but completely neglecting the improvement of offline basic services. Therefore, they only have a short-term glory. Once the subsidy is over, there is no price advantage, and there is no quality service to support it. These e-commerce companies simply cannot retain users, and they can only end their lives.
Of course, there are also some e-commerce teams that do car services that make this point very clear, such as the car enjoy network.
Car enjoyment has always emphasized its own endorsement based on SAIC, which is the offline service capability accumulated from traditional enterprises. From the traditional enterprises to the industry and business of clear awareness and innate advantages, coupled with the Internet's necessary openness and innovation, so that the car enjoys no fascination with the Internet carnival, but is constantly striving to lay the foundation for offline services. .
Its offline entity chain service brand car enjoys home, which is a good example. In order to enable the basic services of the car to be further extended, and to enable users to experience better service online, the car has already completed the construction of the first batch of 100 cars in the 12 cities and has started to operate. Of course, the offline service network of the car is still expanding, and plans to build more than 10,000 stores in the next five years. The definition of car enjoyment for the car enjoys the brand is that it is the business entry from the online to offline line of the car enjoyment platform, and also the traffic entry from the offline to the line.
Yes, the Internet is no better, it is just a tool. The key to competition is products and services. Talking about the Internet without the basic services is simply a hooligan.
Therefore, when other service e-commerce companies go forward and pursue efficiency and squander, it has taken two years and will continue to spend more time to improve the optimization of products and services. For the car, the most clear point is that the Internet is not a real service, but a means to improve service efficiency.
As we all know very well, health is 1, other careers, love is good, just add 0 in the back, no 1 standing in the first place, no more 0 is meaningless. For the automotive service industry, the basic service is the one, and the Internet is the back 0. There is a basic service there, the Internet is playing well, you can have a multiplier of 0, so that the value is constantly doubled; there is no basic service, the Internet means to play well, just watching the lively, in fact still 0 !