· Mercedes-Benz global sales in February exceeded 150,000 units, China surged 42%

Daimler recently announced the global sales of its luxury brand Mercedes-Benz in February 2017. Since 2017, Mercedes-Benz has continued its upward trend in 2016. After global sales increased by 18.3% in January, it increased by 15% year-on-year in February. The sales volume reached 153,862 units, and the sales volume in January-February was 332,329 units, a year-on-year increase. 16.8%. This is already the growth of Mercedes-Benz for 48 consecutive months, which means that it has not stopped for four years. The biggest single market and the fastest growing ones needless to say, still in China, with 36,277 units sold in February, a surge of 41.9%. It seems that the “surge” is very promising to be the word we used to report on Mercedes sales.
From a regional perspective, Mercedes-Benz's performance in all major markets is very impressive, without exception, achieving varying degrees of growth. In Europe, Mercedes-Benz sold 62,422 new cars in February, up 7.8% year-on-year, and 124,092 units in January-February, an increase of 10%. In Germany, its largest market in Europe, more than 22,000 new cars were sold in February, up 6.9% year-on-year. Not only that, but in the United Kingdom, Spain, Switzerland, Sweden, Portugal, Austria and Poland not only achieved double-digit growth, but also harvested the best February in history.
The European market also beat the 58186 units in the Asia-Pacific market, and thanks to the surge in the Chinese market by 41.9%, the growth of 29.5% in the Asia-Pacific market is of course the fastest in all regions. China sold 36,277 new cars and harvested the best February in history in Korea, Australia, Malaysia and India.
In the NAFTA market consisting of the United States, Canada and Mexico, Mercedes-Benz sold 29,219 units in February, the same as the best in February, an increase of 8.8%. The US market sold 24,522 units in February, an increase of 6.9%. The growth rate also mentioned several percentage points, and it seems that it can breathe a sigh of relief.
From the perspective of the model, the new-generation E-class continued its outstanding performance in January (29,963 units). In February, it continued to grow by more than 70% year-on-year. The global sales volume was 23,626 units, with the largest contributions coming from China, Germany and the United States. In particular, with the launch of BMW's next-generation 5 Series in June, the E-class will gradually increase in China, and the market potential will gradually be released.
The C-Class continued to perform well and became the best-selling model in February, with sales of cars and station wagons reaching 29,000 units, an increase of 3.9%. Thanks to the strong demand for the long-wheelbase version in the Chinese market, the car has the best month in the Asia Pacific region.
In addition, the SUV family continues to perform well on a global scale, with 52,503 units sold worldwide in February, up 14.9% year-on-year. Next, the revised GLA will further promote the sales of the SUV family this year. The new E-class Coupe will begin to be shipped to dealers around the world this spring, and the new E-Class convertible will be launched at the Geneva Motor Show.

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