The news comes from Chinese people from Mitsubishi China, but in reality, the final reorganization outcome will depend on the coordination between the three governments.
The rumors of the reorganization of the Fujian Automobile Group will be settled. Recently, the reporter learned from the news of Chinese people from Mitsubishi China that it is likely that Guangzhou Automobile , which has a long-term good fortune , will return home. It will eventually be Beiqi.
According to the person familiar with the matter, since BAIC will have to face the special task of competing for the “fourth-largest auto company†in China’s autos, the restructuring of the blessing will be a task that must be completed during the year.
According to Fuqi's high-level sources, according to the results of the previous split of Fujian Automobile's hopes, Beiqi recombines Fujian Daimler and Guangzhou Automobile restructures Southeast Auto.
However, the above informed sources believe that if this plan is reorganized, only GAC is satisfied, the goal of BAIC's fourth-largest automobile company will not be realized, and as Mitsubishi Motors, the partner of Fuqi and BAIC, the future of Mitsubishi in China will become Alas, it may go out in the Chinese market later.
Because Mitsubishi has a project in the southeastern car, and it is also inextricably linked with BAIC, such an outcome will not be accepted by everyone. It is also difficult for Beiqi to face “special tasksâ€.
On October 10, after the SASAC approved the equity transfer agreement between Changfeng Group and GAC Group, GAC Group held 29% of Changfeng Motor’s shares and was a major shareholder. Changfeng Group holds 21.98% as the second shareholder. Mitsubishi Motors holds 14.59% as the third largest shareholder. GAC said that it will continue to increase its shareholding in Changfeng Motor, and it is said that Mitsubishi will gradually fade out of GAC Changfeng Motor.
As the sole remaining vehicle platform of Mitsubishi, Southeast Motors will be placed on high hopes, and the restructuring of Beiqi Automobile will also be expected by Mitsubishi. Mitsubishi also expects Beiqi to bring more resources to support and open up the deadlock in the Chinese market. The person familiar with the matter said.
It is reported that the restructuring models proposed by GAC and BAIC are all acquisitions and promise to invest more rolling funds. Earlier media reported that BAIC has been hoping to purchase Fuqi with approximately RMB 500 million through the transfer of assets. However, Fuqi is not satisfied with the purchase price, but the person familiar with the situation believes that although Guangzhou Automobile has passed over 10 years, Development, with a large amount of funds, but the funds will not be the decisive factor for the consideration of Fuzhou.
In fact, Fuqi Group owns two brands, Dongnan Automobile and Jinlong Bus, Daimler and Mitsubishi, and has good basic conditions and a certain scale of the automobile industry. The fixed basic investment and the huge network are the values ​​that BAIC and its partners value.
People in the industry believe that after GAC reorganized Changfeng, the motivation and desire to continue to restructure Southeast Automotive is decreasing. Changsha is also becoming a new automobile city in China and has become an important base for GAC's strategy to move north. At one time, Changsha was also an important base for the strategy of Beiqi to strive for the southward shift. After the loss of Changsha, Beijing Automobile also hoped to regain one bureau, that is, the restructuring of the blessing.
Some industry insiders believe that the ultimate outcome of the restructuring of Fuzhou in the future depends on the coordination of interests between the Beijing Municipal Government, the Guangzhou Municipal Government and the Fujian Provincial Government, and such coordination is not something the general government can do.
According to the data, in the first half of 2009, Mitsubishi sold less than 20,000 domestically produced cars in China, and imported only 6,000 imported cars in the first half of 2009. Since the second half of the year, Mitsubishi has launched a lower displacement of Pajero and Outlander, and launched a domestic wing, booking has passed 10,000.
In fact, Mitsubishi's time to enter the Chinese market was not short, but it has not really opened up. It has never been as timid as its Japanese rivals Toyota and Honda at the level of government public relations. It is still supported by imported vehicles with very small sales in China. Dangerous situation.
After the loss of Changfeng, the channels for domestic cars will once again become narrower, but BAIC and Fuqi's automobile basic investment and fixed network are all expected by Mitsubishi. In the aspect of partnership, Fudan has the Daimler commercial vehicle project. Through a series of operations, Beiqi has become Daimler's most important partner in China, with Mercedes-Benz sedans and Foton Daimler heavy truck projects.
Mitsubishi, which has lost many opportunities for development in China, must seize the last chance for BAIC to restructure its blessing.