Perhaps in order to meet the theme of “deepening the transformation and creating future,†the 2013 Dongfeng Commercial Vehicle Business Meeting will have no car, and there will be no related technology and product introduction. The author sees that the Dongfeng Commercial Vehicle Business Conference not only transformed in form, but also profoundly transformed the content. More importantly, I feel that behind the deepening of the transformation, Dongfeng Commercial Vehicle is transforming from an extensional growth enterprise to a content growth enterprise. White Granite Slab,White Rust Stone Granite,Lychee White Granite Slab,White Rust Stone Fire Surface Jinxin Stone , https://www.shandonghxs.com
New models: Listed with the National IV
Having said this, Huang Gang once again expressed his judgment on “the biggest risk from next year’s emissions from the countryâ€: “Is it possible to implement the National IV emissions on July 1 next year? There is a lot of uncertainty. This gives companies The decision-making has brought great difficulties."
The writer smiled and asked, “Is it true that Dongfeng is not looking forward to the implementation of the National IV on time?†Huang Gang said: “This is not only the case with Dongfeng, but also for other companies. We have announced a number of upgrades and improvements to China’s National IV emissions. The timely implementation of the four emissions will not only promote the upgrading of emissions, but also promote the technical progress of the vehicle, which is beneficial to the development of the entire heavy truck industry."
Delisting of old models Dongfeng Tianlong and Tianjin alone support market
The author got a set of figures from the report of the conference: So far this year, Dongfeng Tianlong has sold more than 62,000 vehicles and Dongfeng Tianjin has sold more than 52,000 vehicles. Together, these two seem to be the headquarters of the entire Dongfeng Commercial Vehicle. Sales volume. The author asked Huang Gang: “Does Dongfeng Commercial Vehicle Division produce only Tianlong and Tianjin now? Isn't the previous model not produced yet?†Huang Gang said with certainty: “The headquarters now produces Dongfeng Tianlong and Tianjin. Of course, due to the special nature of military vehicles, some Dongfeng old models will be produced each year, but the number is only a few thousand, accounting for only a few percent of the total. Moreover, Dongfeng Tianjin has now successfully installed military vehicles. This means that later old models will have less production.â€
Hearing this answer, the author was surprised and pleased. The good news is that China’s heavy-duty truck companies can finally have a cab with only one platform (not including the very few heavy-duty truck brands that just entered the market); the surprise is that Dongfeng Commercial Vehicles have reached this speed so quickly. fast.
As we all know, the world-famous truck company is basically a vertical change, that is, after the new generation of products listed, the old generation of products will not be remanufactured. All kinds of products produced by the company come from the same platform (although there are flat tops, high tops and semi-high tops, traction heads and dump trucks, and medium- and heavy-duty trucks, but all belong to the same series). The chassis system of the model is also the same generation of products (different chassis products, there will be different length, optional engine power is different, and its matching transmission and bridge models are different, but all are the same series). For example, Scania only produces a generation of cabs at any time. Even the truck chassis and bus chassis produced by the company are identical. Companies such as Man, Volvo, and Mercedes-Benz also do not face the same situation of two generations of products. While Navistar has many types of vehicles, there are only two types of cabs and chassis - one is long and the other is flat.
Compared with foreign companies, at this point, Chinese companies are really far from each other. Liberation (taking the Changchun headquarters as an example), there are three platforms for the liberation of the fourth generation (J4), the fifth generation (J5) and the sixth generation (J6); China National Heavy Duty Truck, Steyr platform (Stal King) , Volvo cab Steyr chassis platform (Howard), next year will also have Man Steyr chassis Man Engine, Bridge (Howard T7H and Howo T5G), Mann cab chassis (Mendaka) And so on, has more than four platforms; Auman, there are VT series, ETX/CTX series and GTL series three platforms; Shaanxi steam, Steyr series (Aolong) and DeLong series (F2000, F3000 and M3000); Beiben, there are Mercedes-Benz series and V3 series; Valin, Mitsubishi improved series and Star Kema series; on Yihong, Steyr series (Old King Kong) and Iveco series (Jieshi) and Iveco cab Steyr Chassis (New King Kong) series.
It can be seen from this that Dongfeng Tianlong and Dongfeng Tianjin can achieve sales of nearly 120,000 a year, and it is indeed very rare that they come from the same generation of products.
Not only that, when the author asked "How much does Dongfeng Tianlong's cheapest 6*4 tractor (truck) sell?", Huang Gang replied "28 million yuan or more." This kind of price is not very low, that is to say, Dongfeng Tianlong and Tianjin series do not have very low prices, and they have sold so many vehicles that the market may not be able to increase volume without necessarily lower prices.
Heavy truck D760 will be listed in 2014
Huang Gang told the author that the Dongfeng Tianlong and Tianjin cabs were of the same generation, and the abbreviation was called the D530 and D310 series respectively. At that time, together with their planning, there was a product line called the D760. "The D530 is a heavy-duty platform, the D310 is a mid-tier platform, and the D760 is a heavy-duty platform."
According to Huang Gang, when Dongfeng was doing a new generation of product planning, it had done it all at once, planning all the series well. However, in terms of development, it is gradually developed - first the D530 series, then the D310 series, and finally the D760 series. “The D760 series will be available in 2014. This series adopts a platform-based development and modular design concept.†I think Dongfeng’s new generation of medium-heavy cards (including the D530, D310 and D760) is like the Russian matryoshka, one more than one. Smaller, but it still looks like a series.
With this design, there is an obvious advantage: after Dongfeng Tianlong was listed on the market for one year, Dongfeng Tianjin was on the basis of its promotion experience. After it was first listed, it ushered in a good start and hardly encountered a strong rival because other companies’ mid-sized cards Still staying in the previous generation of products, the new product competition in the card market was much less intense than heavy trucks.
In contrast, the same is a very good new card in the liberation of J6L, not so lucky. As a heavy truck product on the same platform of the J6L, the Liberation J6 was launched in 2006. It was not only recognized by the people, but also received the highest honor for car development - the first prize for national science and technology progress. Unfortunately, 6 years after the listing of J6, the card platform, the J6L, debuted at the Beijing Auto Show. Prior to this, the liberation was to use the previous generation or the last two generations of China Cards to play Dongfeng Tianjin. Liberation of the original strongest advantage is in the card, but due to the late arrival of a new generation of products, resulting in less than Tianjin fighting power, and even by the Auman 5 Series, JAC Sword and so grab a lot of share. If the liberation of J6L can be listed several years in advance, the current pattern of the China Card market may not be the case today. To make matters worse, the product line to liberate J6L has so far been incomplete. Therefore, in this year's China Card market, Liberation has not gained more market share because of the listing of J6L.
To the developed countries, Chinese companies can do
Whenever the author talks to some company CEOs that “the products are too complicated, too many varieties, too many platforms, this is not conducive to reducing costs, lean production, improving quality, but also to the service and accessories management caused great difficulty†You will get the answer "You don't understand China's national conditions." When I referred to foreign companies, these bosses would immediately say “China is not the same as Europe and the United Statesâ€, “China's user needs are very different, just a generation of products can not meet the demandâ€, “old products have many user needsâ€, etc. . Therefore, for a long time, the author has felt that it is almost impossible for a company or a factory to produce only one generation of products.
Unexpectedly, Dongfeng Commercial Vehicles are able to connect with the world so quickly on this issue. China is indeed a country with extensive demolition, vast land, abundant resources, but Dongfeng Tianlong and Tianjin also sold 120,000 vehicles a year. It is said that users are pursuing low prices, but the price of Tianlong and Tianjin is not too low, and they have not received high recognition. Moreover, on the scale of the factory alone (not the capacity is the output), China may not have a heavy-duty truck factory that can have a large sales volume of the Dongfeng Commercial Vehicle Factory.
In some cases, many companies appear in the sales catalog to meet orders for different needs. In the short term, we can catch some orders. However, in the long run, due to the excessive number of strains, the problems such as low management efficiency, high costs and difficulty in quality improvement will eventually lead to persistent sales.
I suspect that Dongfeng Commercial Vehicles will not only be the No. 1 seller of medium-heavy trucks, but may also rank among the best in terms of operating efficiency (because many corporate profit indicators are not available, so they cannot be compared). China faces an economic transformation, and Chinese companies are also facing a transition. The most important aspect of transformation is not technology, but philosophy. Many companies believe that the Chinese market is different from the developed countries in terms of philosophy. China's manufacturing model and products are also different from developed countries. As a result, it has limited the development of the company from the source.
The facts of Dongfeng Commercial Vehicles just prove that adopting a foreign single-platform production and marketing model may not be unsuitable for the Chinese market.