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Since the beginning of 2017, the bus market has not been very good. In January, the bus industry experienced a drop of 55.7% from the previous month and 35% year-on-year. However, in February, the market still did not seem to pick up. According to the February sales and sales data disclosed by various companies, the sales of some medium-sized passenger cars have fallen by over 80%. The market is still not very good.
In the face of the production and sales data of new energy buses in the past two months, we have to pinch sweat for the passenger car market. It can be seen that companies are also facing very great market pressure. However, some people also analyze that the new energy bus market is currently in the adjustment period. Therefore, the production and sales data is not very good, and it will be better in the second quarter. Is it really like this? Is the second quarter really a "spring" of new energy buses? To this end, the reporter analyzed the 2017 new energy bus market situation, to see when the new energy bus "spring"!
Ministry of Industry and Information Technology Enlargement, 294 batches of new vehicles publicize new energy bus models
Recently, the Ministry of Industry and Information Technology released 294 batches of new vehicle public notices, and declared 697 models of 86 new energy automotive products. Of these, there are a total of 576 models of 82 companies in pure electric vehicles, and a total of 121 models of 19 plug-in hybrid vehicles. The reporter sorted out and discovered that the 294th batch of new vehicles publicized 27 new energy passenger vehicles, 165 new energy special vehicles, and 505 new energy buses.
So far in 2017, the Ministry of Industry and Information Technology released the 293th batch and the 294th batch of new vehicle publicity. The reporter organized the two batches of publicity, of which 293 of the 293 batches of new car announcements contained 140 new energy buses among the 218 new energy vehicles, and the 294th batch of new vehicles revealed 505 new energy vehicles among the 697 new energy vehicles. The proportion of new energy buses in the entire batch was 64% and 72% respectively. It can be seen that the proportion of new energy buses in the publicity of new vehicles is getting heavier and the number of models reported by companies is increasing. It seems that companies are still very confident about the new energy bus market.
According to the reporter’s release of the 294th batch of new car announcements, the number of new energy passenger car models in the 294th batch of new car announcements and the third batch of recommendation lists is very worth looking forward to.
Leading companies seize opportunities to increase market share and realize profitability
Although from the perspective of the number of models publicly announced, the new energy automobile industry sang all the way, but the passenger car market began to decline sharply from the beginning of the year. Many insiders believed that it was the end of last year that there was a rush to subsidize and part of the production and sales were overdrawn in advance. In addition, the adjustment period for the new energy vehicle subsidies for slope retreat and the improvement of technical requirements resulted. The reporter learned that at the end of February, Dawning Stocks sold 100% of Dalian Huanghai’s shares to Weimar Motors to improve its 2017 performance. From the perspective of the company’s practices, the company’s pressure is now very high.
The reporter once released the analysis of the subsidy coefficient of the second batch of 87 categories of pure electric buses. There are so many vehicles that can get high subsidies! In the article, it can be seen from the article that although there are many vehicles that can receive high subsidies, we look at a few companies that receive high subsidies. The 20 companies that can get highly subsidized models are basically several leading companies. Therefore, under all the subsidy policies and market conditions, the passenger car industry will usher in a new round of reshuffle, and the industry concentration will be further strengthened. Leading companies will use this opportunity to increase market share and achieve profitability.
Actually, we can see from the latest announcement issued by a bus company and recent actions that leading companies have begun to lay out the market. The Ankai bus disclosed a preplan at the end of January and plans to raise 550 million yuan for middle-to-high-end commercial vehicle projects, product verification capability enhancement projects, and digital management system capacity building projects. Zhongtong Automobile is more frequent action, first announced the signing of an agreement with the China Watermar New Energy Automobile Industry Alliance, a wholly-owned subsidiary of the company, to jointly develop pure electric logistics vehicles for announcements and operations, and it is expected that the project will generate revenue. 2 billion yuan. Afterwards, a contract announcement was issued, stating that it had signed a purchase order for pure electric bus battery system with the amount exceeding RMB 1.3 billion with Guoxuan Hi-Tech. It can be seen that leading enterprises improve their industrial chain through external force or self-exploration and enhance the company's overall strength and profitability.
Is the second quarter really a "spring" of new energy buses?
Up to now, many listed passenger car companies have released sales and sales bulletins for February. From the data point of view, the performance is still deserted, compared with the decline in most of the same period last year. In the first two months of this year, the production of Zhongtong Bus decreased by 44.64% year-on-year, and its sales volume decreased by 48.52% year-on-year. Anke's passenger car production in February decreased by 36.17% year-on-year, and sales volume dropped by 36.95%. Although production and sales volumes of most companies have declined, some companies have increased their production and sales volumes. Among them, sales of Yaxing Buses in February increased by 817% year-on-year, and Yutong Bus sales in February increased by 2.72% compared to the same period of last year.
During the adjustment of the subsidy policy for new energy vehicles, the decline in production and sales volume of enterprises is also reasonable. From the point of view of the number of vehicles announced on the public notice, the “spring†of new energy buses is not far away, and companies are also constantly changing. Take measures to adjust the industrial chain structure in order to achieve a profit model, so I believe that the warming of production and sales will not be far off.
As for whether or not the "spring" of new energy buses is in the second quarter, this is not known. Although enterprises are actively deploying markets, adjusting the structure of the industrial chain, and striving to achieve a profit model, the length of this process is difficult to determine. Companies are also striving to improve their technology and actively applying for models, but it will take some time and process to achieve mass production. Therefore, whether the second quarter is the spring of new energy buses and the need to continue to observe the market, wait and see the industry dynamics! Enterprises also need to calm down, always grasp the market trends, and actively adjust the strategy before they can wait until the spring of new energy vehicles warmer!