The luxury car market has emerged with a crazy increase at the end of the year

Is the wind of inflation scratching the luxury car market? At the same time as vegetable prices and oil prices have risen, imported luxury cars have recently embarked on the path of rising prices. Compared with the rising price of a few cents of vegetable prices and a few yuan of oil prices, the import of luxury car dealers is 100,000. If you do not want to increase the price of the fare increase, the car purchaser will have to wait long and wait for a period of up to 9 months.

The luxury car market is unexpectedly blown

At the end of the year, when car dealers started cutting prices and sales were the craziest, this year there was a huge increase in luxury cars. Yesterday, the reporter learned from some dealers in Shanghai that a million-level luxury imported cars, including Maserati, Land Rover, Porsche Cayenne, and Lexus, all had hot sales. It was difficult to find a car on the market. "If you have a Land Rover, you're changing hands to 200,000, but unfortunately the market has almost no cars." A dealer revealed to reporters, if you do not have to wait for half a year, the same situation also appears in the Porsche's many Luxury cars, including the new Cayenne, are particularly noticeable, with a market price of around 1 million SUVs being raised by 200,000.

China's luxury car market has blowouts. This year, Audi, BMW, Mercedes-Benz and other luxury car brands have achieved significant growth this year. Relevant statistics show that in the first three quarters of this year, Audi sold 174,907 vehicles in China, which was a year-on-year increase of 60.7%, and continued to maintain its absolute leading position in domestic luxury cars. From January to September of this year, BMW sold 131,891 vehicles in the Chinese mainland market, a sharp increase of 96% year-on-year. The arrogance of Mercedes-Benz cars is even more unbelievable, relying on Mercedes-Benz C and E-class car hot selling, Mercedes-Benz this year, the delivery of cars in China soared 129% year-on-year.

Luxury car consumers are insensitive to price

Behind the rapid growth of China's auto market is the rapid growth of China's economy and the attention of luxury car manufacturers to the Chinese market. "Compared with the C-Class Mercedes sedan, the higher-end E-Class Mercedes sedan is much better sold in China and its sales volume is almost double that of the former. This is totally different from Mercedes-Benz's situation in other markets." Chinese luxury car consumers are not very sensitive to prices. Masaradi dealer revealed to reporters that from the source of funds for car buyers, the recent hot market is related to the macro-control policies. Many investors originally used large amounts of funds to real estate speculation. After the policy tightened, they sold the property for profit. Car purchase.

The sales of the limousine market are buoyant with a series of sales strategies carried out by car dealers. Some imported cars restrict the supply of the Chinese market and create a situation where supply exceeds supply. An industry source told reporters that the growth rate of the Chinese luxury car market did not foresee even the industry insiders, which made the car manufacturer's production capacity in a tight overall state, and the current capacity planning was made a few years ago, and for the global The supply of local markets is also planned. In addition, there are also some manufacturers deliberately adopting hunger and thirst to sell their products by thinking that the hot scenes of manufacturing are driving sales.