Car giants compete in the telematics market for heat

According to IHS iSuppli, at the Consumer Electronics Show (CES) in 2011, competition for the dominant position in the automotive telematics market is heating up, and major auto giants are increasing their bets, making the competition even more intense.

As the potential for the most influential telematics system news release, OnStar stated that it is open to non-GM cars in the North American market. This means that nearly 55 million vehicles not currently equipped with OnStar currently on the road will soon be able to get this service. Previously, OnStar experienced the test of GM's bankruptcy and became a more powerful and leaner entity.

Best Buy is an appropriate partner in this area and we will soon see OnStar boarding the cover of the weekly newspaper advertisement. The products previously sold by this retailer are usually the latest 3D TVs, tablets and Xbox Game. Imagine the sales potential of OnStar on Black Friday.

At the very least, OnStar is nervous about any GM competitors that lack an attractive embedded telematics protocol. For example, Chrysler and Nissan cars. They recently launched EVTS and VTRS, both of which are basic stolen car tracking systems installed by dealers. The retail price is twice that of OnStar, and the service provided is only a small part of OnStar.

Independent telematics services, such as those provided by Hughes Telematics, WirelessCar and ATX Group, are also under threat, although not as severe.

In addition, OnStar has announced new service capabilities, such as Facebook Audio Update - a prototype audio Facebook posting application, and a voice-text and text-voice SMS SMS reading application, so that the whole text can be understood by voice in the car. Information, hands do not need to leave the steering wheel. These new features will help expand OnStar's market to Gen Y consumers and expect this generation to have a stronger purchasing power in 2017 than those born during the baby boom.

But it's not safe to say anything, but it's not finished yet. However, OnStar is not the only one. In fact, at the CES 2011 show, many vendors are gearing up to prepare for a staggering number of telematics and connected car experiences. The most prominent is South Korea's Hyundai, released Blue Link telematics, and Japan’s Toyota announced Toyota Entune infotainment technology.

Although the modern Korean Blue Link has been available for a while, it was formally released by the company's connected car team at the CES. The project seems to draw on the advantages of other telematics projects around the world and combine them together with modern extra unique telematics services and features.

The tempting services provided by modernity may make the brand a popular choice for buyers. It is worth noting that all modern 2012 Sonata will be equipped with this telematics system as standard, and will also be equipped with the upcoming 2012 Veloster.

This alone will make the modern Blue Link telematics system sell more than 200,000 units in its first year of launch. Sonata has been creatively redesigned and sales have been good. The overall sales of Blue Link may exceed the above expectations, and IHS expects that more models will use Blue Link from now until later this year. Ultimately, this solution will challenge GM’s OnStar. In the North American market, the basic Blue Link Assurance package will be standard in most or all modern models.

Japanese automakers have joined the competition in the United States to invest in the development of connected telematics and Asian automotive companies, not only the modern one. Nissan Motor Co. disclosed some information about its Carwings Lite project. The Nissan electric vehicle Leaf has assembled the system; Toyota Motor has announced major news on connected car services at CES for two consecutive years.

Toyota announced Safety Connect telematics service at CES 2010 and announced its new Entune infotainment platform this year with cloud services and application integration.

The Entune hardware platform will be purchased separately from Harman and Denso, the former providing a monitor audio headunit and the latter providing navigation headunits. For both, Entune's application integration features will be exactly the same, with only minor exceptions in service, such as traffic information, which will change between INRIX and XM NavTraffic.

The Tweddle Group also holds a large part of Toyota's platform. It supports INRIX and OpenTable. Com, MovieTickets. All cloud content for partners such as com, Pandora, iheartradio, etc. Tweddle creates an application that runs on the user device and connects the cloud to the central control area.