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Following the signing of the framework cooperation agreement between Dongfeng Motor Corporation and the Fujian Provincial Government on May 16, Fuzhou Automotive Group, which is about to usher in a new shareholder, has become the focus of attention in the industry. According to the planning of both parties, Southeast China Auto will become another important base for Dongfeng Motor Company to develop its own brand.
All along, Southeast Motor mainly relied on V3 Ling Yue to contribute sales, and the relatively thin product line was seen as a short-board for the development of Southeast Automotive. Following the listing of the V5 Lingzhi in September last year, Southeast Automotive’s V-Series models have become increasingly abundant. For the current Southeast Motor, V6 Lingshi, which was listed at Shanghai Auto Show recently, will become the new fulcrum for this year's sales. At the same time, under the framework of the cooperation between Fuqi Group and Dongfeng Motor Company, the engine project of Southeast Automotive will soon surface.
V-series models introduce speed
"This year, the South East Motor plans to sell 150,000 vehicles, of which the sales plan for the Southeast brand is 120,000, and the Mitsubishi brand is 30,000." Luo Derun, deputy general manager of the Southeastern (Fujian) Automobile Industry Co., Ltd., told reporters.
According to statistics from the National Passenger Vehicles Association, from January to April this year, the total sales volume of South East Automobile was 40,427, of which Southeast brand sold 34,412 cars, V3 Lingyue sold 17,959 units, and V5 Lingo accumulated sales 14,693 units. At present, the sales of the two models of the Southeast V series account for 95% of the sales of the Southeast brand sedan.
“The southeastern brand sales model is still the V3 Ling Yue and V5 Lingzhi these two sedan, V6 Ling Yue's monthly sales target is 2000 to 3,000 vehicles.†Rodriguez said, “There is no positive policy in the auto market, so it is expected There will be no big growth."
In his opinion, V6 Lingshi fills the gaps in the A-class hatchback car of Southeast Motor, but this model is a supplement to Lingzhi V5, but this year this car can provide about 15,000 to 20,000 cars for Southeast Motors. Sales volume.
From the product point of view, V6 Lingshi, which sells for between 70,000 and 90,000 yuan, is equipped with a panoramic sunroof and blind spot monitoring system, which has become an important selling point of the car. In terms of power, V6 is equipped with Mitsubishi's new generation aluminum 4A91PLUSMIVEC engine. "In the second half of the year, the V6 will also be equipped with a Turbo turbocharged engine, which will improve its power performance by nearly 40% compared to the same displacement engine," said Southeastern Auto.
It is reported that after the further enrichment of Southeast Automotive V-Series products, Southeast Automotive intends to promote sub-network sales in terms of channels, that is, plans to sell V-series products and other products on the Internet. At present, Southeast Automotive has 500 4S stores, and this year it still plans to add 50, mainly in the third and fourth line markets.
Brewing engine project
With the introduction of turbocharged models by V5 Lingzhi and V6 Lingshi, Southeast Automotive's product line will be further enriched. Previously, Lian Xiaoqiang, chairman of the Fuqi Group and chairman of the Southeast Automotive Group, once said that Southeast Motor’s first SUV model with internal codename DX5 is also under planning. It is reported that this new model will be launched in 2015.
In the future, Southeast Motor will also launch V7, V8 and other models. With the continuous introduction of new models, Southeast Motor, which has been purchasing Mitsubishi engines, has also put engine construction projects on the agenda. At present, the South East Automobile's V series models are mainly purchased from Shenyang Aerospace Mitsubishi 4A91 engine, this product is also equipped with Dongfeng Liu Automobile, Changan and other auto manufacturers on the models.
“At present, the engine project is a top priority for Southeast Motors. However, the specific plan is still under discussion.†The relevant person of Southeast Auto said. Among Southeast Motor’s current shareholders are Taiwan Zhonghua and Mitsubishi Motors, and the future engine project will come from the new shareholder Dongfeng Motor Corporation.
It is understood that in accordance with the cooperation plan between Dongfeng Motor Company and Fujian Province, it will set up an engine base for Southeast Automotive. When the engine production capacity and Southeast Motor's production capacity have reached 300,000 units (vehicles), Dongfeng Motor will increase its stake in Fuqi Group and become a controlling shareholder.