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The first half of 2014 has passed. All truck manufacturers have already delivered their answer sheets. There are both joys and worries. The liberation of FAW still maintains a strong upward momentum. Beiben has experienced a substantial downswing for several consecutive years. How will China's trucks, especially the future of integrated trucks like the current three-line brand, go? The real sales of Chery’s joint truck to today have also gone through three and a half years. The high-end brands that used to make people think about it have once attempted to stir up the brand of the Chinese truck market. Now they are still working hard. There is much bitterness in this, perhaps only by the joint truckers themselves.
On July 7-9, 2014, United Trucks Marketing organized some dealers to hold a semi-annual job summary meeting in Liyang, Jiangsu. Mr. Zhang Zhiguo, deputy general manager of the marketing company, analyzed the sales of the current joint truck in the first half of the year. In the first half of 2014, the combined trucks sold 3,407 units of actual sales, of which 989 units of natural gas LNG vehicles were down compared with the expected target, but the overall sales situation basically achieved the desired effect, while continuing to do a good job in the second half of the year, and strive to improve after-sales services. The supply of quality and spare parts.
Dean Sun Ying of the Institute explained the plans for the second half of 14 years of the vehicle, mainly focusing on widening the current berth of the combined truck from the current 750 to 800; increasing the fuel tank of 550 liters to 850 liters and increasing the number of engine voice reports The increase in the development of a joint truck narrow-body cab (2240), enriching the product line portfolio, and further reducing the vehicle's deadweight, etc. Although these are not a big change, they have truly changed the market to meet the needs of customers.
At this meeting, the rumors of Chery Automobile's withdrawal of shares that had passed for half a year were also settled. At present, CIMC Vehicle Group has reached an agreement with Chery Automobile to agree that Chery Automobile will withdraw its equity in the joint truck. The board of directors of CIMC Vehicle Group has passed a resolution that indicates that the equity of the joint truck is fully controlled by CIMC Vehicle Group.
The CIMC Group took over the ownership of the combined truck at this moment. The author thinks this is an inevitable process. In recent years, Chery Automobile has gradually ended its brand position and product sales, financial constraints, etc., coupled with the need for large amounts of funds in cooperation with Land Rover, Viewfinder, etc., Chery Automobile has been seeking a listing, but unfortunately bear the burden of too much Due to the difficulty in the listing process and the fact that the development of joint trucks is not as smooth as expected, it is excusable to withdraw shares.
CIMC Vehicle Group's comprehensive takeover of the combined trucks is beneficial to the joint deeper cooperation between the trucks and various conversion plants under the CIMC Group. However, at present, the entire CIMC Group is responsible for the sales and R&D of OEM products such as joint trucks. Still have a strange feeling, there is not much host sales and management experience, so in 2014 the joint truck, will eventually go?
The CIMC Group took over the combined truck, which also has its advantages. For example, a powerful capital flow will be gradually injected into the operation of the joint truck, avoiding the concept of three monks not eating water; on the other hand, the joint truck will become a CIMC vehicle. The company, as the parent company, CIMC Vehicle Group will certainly be able to add strong guarantee capabilities to the joint trucks, and the joint truck's own financial status will also receive more protection.