The energy reserves in the Middle East are abundant, with energy exports as the main support, and the industrial production base is relatively weak. Every year, a large number of industrial products need to be imported. The huge market demand has made this area an ideal place for many manufacturers to export their products. In recent years, with the acceleration of the pace of internationalization of Weichai, the globalization layout has gradually improved, and the Middle East market has gradually become one of the important towns of Weichai people. Deep plowing the market, leaning over the channel construction In the Middle East, Weichai’s hot-selling products mainly consist of vehicle and power generation stand-alone machines. Relying on the perfect channel network, Weichai products are being steadily steered and managed steadily. Although political factors have helped boost the sales volume of products to a certain extent, the “intensive†channel layout is the fundamental reason why the Middle East market seizes new opportunities for development. Zhong Lei was an "old Middle East". He was sent to the Middle East for after-sales service at the end of 2006. He turned to full-time sales at the end of 2012 and participated in and witnessed the "early growth" of the Middle East market. Recalling the first few years of Weichai's “opening up†in the Middle East market, his biggest experience was that the market was the first, and only the channel of the market could be devoted enough effort. All marketing actions can be organized and the water will come true. The smooth development of the channel is inseparable from the support of product quality. Stable performance, strong power, outstanding shock absorption and noise reduction technology, and wear resistance, are important factors in attracting agents to Weichai products. In order to compete with internationally renowned brands, Weichai has optimized its products for the special geographical environment in the region. In particular, Euro III WP12 has won the favor of the market with its unique quality advantage. Taking offense as a defender, strives to break through major customers "If the laying of channels is the first step in entering the new market and establishing a firm foothold in the basics, then opening up large customers is the second step to be able to move quickly after it is stable." In Zhong Lei's business case, can it win? Large customers are the key to the success of market operations. If you want to win your opponent, you must take offense, pre-emptive strikes, and keep your customers firmly in your hands. "This customer is the largest state-owned enterprise in the country and has considerable influence in the Middle East. Once it establishes a supporting relationship, it will inject vital momentum into the Middle East market." According to Zhong Lei, at the end of 2012, they began to contact the company several times. Communication and promotion, the company decided to try to assemble Weichai's Euro IV products. Sample assembly has now been completed, followed by rigorous road tests and performance tests. If tests are successfully completed during the year, Weichai products will be implemented in the market next year. Batch listing. In order to win over large customers, the headquarters not only schedules prototypes in a timely manner, optimizes supporting programs, but also dispatches engineers to conduct field matching tests. In addition to the strong support from the headquarters, the Middle East team has great confidence. The customer's affirmation and appreciation of Weichai and its products is to make them full of energy. In early November of this year, after the head of the commercial vehicle company visited the company’s head office, he was greatly amazed: “I came to Weichai several years ago. It was in the old factory area. The new factory area I saw this time exceeded me completely. Imagination is too spectacular.†The company’s rapid development has deeply impressed the customer. He repeatedly mentioned that Weichai products are not inferior to European products, and he indicated that he would try to expand the supporting field and establish a closer cooperation relationship. Accelerate localization and enhance core competitiveness Localization of parts storage and localization of talents is a key to the development of the Middle East market. Under the boost of the domestic headquarters, at the end of 2013, Weichai Middle East Company was formally established and assumed the functions of the entire Middle East regional center for accessories, not only improving radiation. The supply efficiency of parts in the area also reduces freight costs. Localization talent plans to inject new talent into the Middle East sales team. "At the beginning of the year, the Middle East company recruited a foreign sales director. After a period of running-in, the advantages of overseas personnel are gradually emerging. In the future, we will continue to introduce overseas talents and upgrade the team." Heat Exchanger And Condenser Parts Heat Exchanger,Condenser Parts,Titanium U Tube,Pure Titanium U-Shaped Tube Unidus Cooperation (HK) Limited , https://www.unidusmetal.com