Since July 1, 2008, China's motor vehicles have fully implemented the State III emission standards, and Chinese buses have thus entered the era of the State III. In the midst of a bus ride between the bus manufacturers and the market demand, the final test of the first half of 2008 was also sent out. Recently, it was learned that in the first half of 2008, Yutong Group’s overall sales exceeded RMB 6.6 billion, a year-on-year increase of 44%; the passenger car segment sold more than 15,200 vehicles, an increase of 50%. Yutong’s mid-year exams are undoubtedly exciting. It is reported that from January to May of this year, domestic sales of medium-, medium- and light-duty buses have increased by 17.5%, and Yutong’s growth rate is 41.5%, which is much faster than the growth rate of the industry over the same period. Since the first half of 2008, Yutong has exhibited faster performance growth and stronger development momentum, which has become a proud expression of the Chinese bus industry.
In 2006, Yutong took the lead in the industry to achieve sales of more than 10 billion yuan. In 2007, the number of 25,522 units of passenger cars sold in the bus lifted the new benchmark for the passenger car industry. In 2008, Yutong’s goal of breaking through the sales of passenger cars by 30,000 units has become increasingly clear.
The results are remarkable
In the first half of the year, due to factors such as steel price increase, passenger car manufacturing costs increased significantly. However, through the continuous improvement of internal management, Yutong has ensured that the company’s product price system is relatively stable and sales have shown a strong growth momentum. The total sales of Yutong Group exceeded RMB 6.6 billion, an increase of 44% year-on-year; the bus segment sold 15,247 vehicles, an increase of 50%. Above industry growth, and better than competitors, industry leaders once again lead the 08 market.
In order to promote economic growth, Yutong began to invest a total of 39 million yuan in production capacity in the first half of 2007. Since the rapid increase in market demand in May, Yutong’s average daily orders have reached 240 units, and the daily maximum number of orders has reached 500 units. This enabled Yutong to usher in the first high-yield period in 2008, and the production system's production workshops faced a huge release of production capacity and increased pressure. At the key moment, Yutong employees carry forward the fine tradition of tenacious struggle, pay attention to details, pay attention to the process, increase production efficiency, achieve the goal of stabilizing the daily production capacity of 140 units, complete the production tasks and product quality goals, and lay the first battle for high-yield production in 2008. It also laid the foundation for the year-round sales to a new level.
In the end of April, the 9th International Road Traffic Water Transportation Technology and Equipment Exhibition (China Communications Exhibition) and the 9th International Commercial Vehicle Exhibition of Russia were held in the same period. Yutong participated in these two international professional exhibitions simultaneously in Beijing and Moscow. The “Declaration of Values†was issued, and passengers were called upon to create maximum value returns for customers, industries, and even the whole society. This move can be seen as another important step in Yutong’s strategy for implementing overseas markets, and it also reflects the feasibility of an industry leader continuously seeking to create value for the entire industry, and promotes the industry’s pursuit of truth, pragmatism, innovation, and harmonious development. Sense of mission.
In 2008, the significant fuel-saving effect of Yutong Engine Thermal Management System was highly praised by more and more customers, such as balanced pressure seats, NVH mute technology, diamond closed rings, chassis armor, etc., regardless of detail design or high-end technologies. The application of these technologies reflects the advancement, originality, applicability, and ability to grasp the market in the R&D of enterprise technology, and is more in line with the environmental protection and humanized development trend of passenger cars. The brand-new "7" ZK6107H passenger transportation version, ZK6117H community edition and ZK6117H tourism edition are also called Yutong "Three Musketeers", covering the passenger transportation, tourism, and community markets. This lineup has attracted the attention of both inside and outside the industry.
True and sincere
The news about Bill Gates has always attracted everyone's attention. The most recent sensation about him is that he will even put "people" to bring "money" to charity. The total personal value of assets worth 58 billion U.S. dollars will be "most A way to give positive influence to give back to society." In this era that we have been regarded as “customer firstâ€, it is necessary for the love market to rise to the level of loving society. “If companies are looking for higher goals in addition to the profits they need to survive, they will be more likely to succeed. Will be bigger." Yutong, let us feel the temperature of a corporate citizen.
In May this year, after the news of the Wenchuan earthquake, the first response in the commercial vehicle industry and immediate donation was made by Yutong, Shaanxi Auto, and other independent brand enterprises; after the Wenchuan earthquake, the commercial vehicle industry began to The climax of the locust catastrophe is the national self-owned brand headed by Yutong and Zhongqi. According to Sina and other media statistics on the auto industry's donation information, at 10:04 on the 13th, the first auto company received a donation message from the "Yutong Bus."
“Now, the two vehicles of our Yutong Rescue Team and the 60 people transported are in the earthquake relief command center in Jiulong Town, Mianzhu City. Jiulong Town is less than 30 kilometers away from this worst-hit Hanwang Town...†This is Yutong. The rescue log sent back by the rescue team at the frontline of the disaster area is full of humanity. The Yutong Rescue Team successfully completed the rescue missions to and from relief personnel, relief supplies, and the transfer of people in the affected areas. Their moving behavior also reflects Yutong’s “people-oriented†deep corporate culture accumulation, as well as a strong sense of responsibility for giving back to society and giving back to the country.
Over the years, Yutong’s mechanism of giving back to society through charitable activities has been normalized. Behind the one public event is the corporate culture and real heart.
The more courageous the front
Talking about the driving forces behind Yutong’s rapid growth, it is necessary to mention management benefits and management achievements. “Although bus manufacturers are basically order-based production and follow the direction of customers, whether the company can maintain consensus after the company grows, whether the goals are consistent, whether the management is coordinated, and whether it is sensitive enough to the market and the depth of understanding will determine the ultimate capability. Differences. Keeping the entire company responding to customers in a consistent manner creates greater value for customers than their competitors. This is the core of Yutong's ability to lead, and the advantage in value capabilities comes from Yutong's series of forward-looking and in-depth changes." Yutong Vice President Manager Wang Wenbing said so.
In 2008, Yutong worked closely around the themes of management transformation and management enhancement to strengthen its core competitiveness. At the enterprise management level, Yutong has a solid foundation and has been continuously upgraded in four areas. First is the upgrade of strategic management, which is reviewed and summarized every year to ensure that each step is advanced in advance; and second, it is guaranteed every year in comprehensive management and performance management. The third is the implementation of a project manager system for product R&D. The basic R&D relies on Yutong Laboratories centered on postdoctoral workstations to capture market demand and continuously adjust the product structure. Fourth is to optimize supply chain management, and to meet demand, procurement, production, delivery, and service. All links are included in the large supply chain management system.
From the transition from the entrepreneurial stage to the management stage, from process reengineering, strategic consulting, performance management to CRM projects, from the evolution of supply chain management to the overall transformation of the business model, behind this major transition is the strategy that enables companies to maintain their continuous leadership capabilities. The pursuit and dedication are Yutong’s self-challenge for its own ability to create value.
In March, the new chassis assembly line was officially put into mass production, and the car frame electrophoresis line test was successfully produced in May... Yutong has achieved significant results by solving the capacity bottleneck problem through the combination of technology and production systems for capacity enhancement projects. The product upgrading project includes structural optimization, process innovation, optimization of workshop processes, and lean production projects to achieve the improvement of production capacity.
For the understanding and practice of “creating customer valueâ€, Yutong has also evolved from early simplicity and vagueness to today’s clarity and system, and insisting on the value concept has become the basic principle of its brand building. In Yutong’s market practice, we can see that: Yutong’s promotion of selling products is to sell profitable solutions. In 2008, the "Ventureless City" campaign went deep into the doorstep of customers for targeted marketing communication. Yutong's significant fuel-saving effect was manifested by its highly effective form of activities. The "Yutong Gold Medal Value" was received by customers and The industry generally agrees. From the entry of the Olympic Torch in Hong Kong Station to the 2,600 service vehicles for the Olympic Games, Yutong is helping the 08 Beijing Olympic Games with more safety, comfort and caring service. It is building another service gold medal.
The development of China's automobile industry has led to a rise in the passenger car industry, and for a long time China's passenger cars have achieved more rapid development. Whether it is from the status of the world’s largest passenger bus or the advancement from a bus country to a bus country, the contributions of leading companies have contributed. Some reporters obtained rough statistical information from several mainstream bus companies in China. From January to June this year, the sales of mainstream bus companies have reached or approached 50% of the annual sales target. Basically, more than half of the time and more than half of the tasks have passed. For the passenger car market in the second half of the year, most companies have expressed cautious optimism. It is estimated that sales will experience a low ebb from July to August and demand will increase from October to December. In the second half of the year, Yutong will also make every effort to ensure the realization of the company's business objectives in 2008 with practical actions. We expect Yutong to successfully cross the annual sales volume of 30,000 passenger cars and make it even closer to "conquering ourselves" and "conquering the world."
View related topics: State III standard commercial vehicle companies usher in new challenges