Qingling, who was silent for three years, finally made a move: On July 8, Qingling held the offline ceremony for the 700P midsize commercial vehicle in Chongqing. At this point, Qingling achieved a full range of light, medium and heavy coverage, Qingling chairman Wu Yun said: "Qingling to participate in the mid-size car market competition."

Irisumi Ritsumi, who is responsible for the Asia-Pacific region and the North American market, said: "Isuzu will use all the technology to cooperate with Qingling. Qingling is our only partner in China."

The status of Qingling

In Qingling's off-line ceremony, there is one detail that cannot be ignored. In the Isuzu area, a number of senior executives including the deputy director Dai Minzhi participated in the event. This is a signal that Qingling, who has been low-key for three years, will gradually come to the forefront.

Isuzu entered the Chinese market in cooperation with Qingling in 1985. At that time, Isuzu had a lot of choices in China. Besides Qingling, there were Jiangling and Guangzhou Isuzu buses, and there was a chaotic situation of “bells competing”. . However, the subsequent development changed this pattern, and the status of Qingling also became more prominent.

Ford’s capital increase in 2005 made Isuzu finally withdraw. Three years later, during the launch of the Qingling 700P, Reishi Junyi was asked this sensitive question again. Reiko Junichi clearly stated: “We have no cooperation with Jiangling since there is no new product, and we have no parts and components. The sales and purchase relationship now only holds a 12.5% ​​stake in JMC, so the relationship is also limited to the capital relationship. "Qing Ling has become crucial to the layout of Isuzu in China.

On May 23, 2005, Qingling Motors announced that its strategic investment shareholders invested 624 million Hong Kong dollars in an offer to increase their holdings of about 325 million H shares. After the acquisition is completed, the shareholding ratio of Isuzu to Qingling will increase from the current 6.91% to 20%.

About Guangke, Isuzu’s exit was announced this year. This time, Junichi Risee also gave the answer: "Now Isuzu has suspended the cooperation with GK."

Therefore, Reichi Junichi stated: “It can be said that Qingling is now the sole partner of Isuzu in China. This is not exaggeration. In fact, it is also the case.”

With regard to future cooperation, Isuzu has already had a practical operation plan. Reichi Junichi said: “In the future, we will further strengthen the work of both parties in terms of sales. Isuzu will provide personnel support, including the establishment of a 4S shop, and exploration of sales methods. And strengthen related work in after-sales service."

At the same time, Reichi Junichi emphasized: "In the medium-term business plan issued by Isuzu, it is clear that the strength will be mainly used in three overseas markets. These three markets are China-Thailand-centered Asia-Pacific and U.S. markets. China has the largest market. Therefore, it can be said that Isuzu’s investment in the Chinese market is the largest.”

Qingling is undoubtedly the bearer of Isuzu’s China strategy.

700P advantage

The 700P killer is a cost-effective advantage. Pan Yong, deputy general manager of Qingling, who is in charge of marketing, told reporters: “The advantages we have accumulated over the years of control costs will be reflected in this car.”

Both China and Japan have made the 700P more adaptable to the Chinese market and based on the prototype of 700P. Under the premise of guaranteeing the Isuzu quality standard, the two countries have jointly developed the local adaptability in the place where the vehicle is used. Wu Yun, Chairman of the Board, was impressed with the process. He said: “It's just a few layers of skin for our people.” Of course, what made him happy was that the capabilities of technicians and workers had been improved. He said: "It is not easy to give you a cup and make a lot of tricks for the cup. Many foreign companies do not allow a screw. Now the match of the big assembly is changed, and finally it can be recognized by the foreign party. This is unthinkable."

The joint development of this product reflects the strength of Qingling. Through this development, the cost of the 700P has also been further reduced. Pan Yong introduced that 700P Qingling has invested a total of 100 million yuan this time, and if he did not use the original technology, the investment will reach 500 million yuan, which makes the 700P competitive. Has been further enhanced.

It is understood that the 700P is based on the products of the Euro III platform and has the potential to upgrade to the Euro IV or even Euro V standards. It is understood that similar domestic products need to be upgraded and the upgrade cost per vehicle is approximately 20,000 to 25,000 yuan. About 700P can save this part of the cost. Qingling Chairman Wu Yun is also happy to say: “Now the national policies and regulations are beneficial to us. The work we have to do is to further strengthen the product’s price/performance ratio, which is how our prices will continue to decline. The current policies and situation will allow us to compete. The opponent is a headache."

At the same time, the 700P boasts excellent performance that is unmatched by similar vehicles. According to the deputy general manager of Qingling Fan, the 700P is powered by the world-leading Isuzu 4H diesel engine. Compared with similar models, the 700P has high horsepower, light weight, low fuel consumption, and long service life. ,comfort, safety, environmental protection, low cost of life and other comprehensive advantages.

The price will be announced later, but it has been revealed that the price of this car will be very powerful. The 700P will rewrite the competitive landscape of the midsize car market. Both Isuzu and Qingling have confidence in this product. Pan Yong said that around 2010, China’s medium-sized commercial vehicles will have a share of about 300,000 vehicles, and Qingling will account for 10%, that is, it will reach 30,000 vehicles.

At the same time, Wu Yun said that Qingling's export situation is also very gratifying, high value-added components exports let Qingling taste the sweetness. It is understood that the export prices of such parts and components are very high, but orders are still in an endless stream. Now Qingling's parts production is basically half of its own loading, half of exports. Wu Yun said: "After the appreciation of the renminbi, the market for high value-added products is very large, and there are no such issues as trade barriers."

Today’s Qingling has become an automotive group that includes vehicles, engines, components, and modified cars.

After Isuzu confirmed that Qingling was the only partner, the two sides jointly attacked the medium commercial vehicle market.

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