Dongfeng Xiaokang held a new conference in Jinan, Shandong Province to formally announce its new generation of micro-micro projects. The K07II model will be launched soon. The main leader of Dongfeng Luan Automobile Co., Ltd. and Dongfeng Xiaokang’s image spokesperson and famous actor Wang Baoqiang attended the press conference.
Dongfeng Xiaokang pioneered the era of big micro-micro
Dongfeng Xiaokang's first-generation micro-micro products - K07 series products were formally released to the world on May 22, 2005. They were "bigger, safer," "bigger, more comfortable," "bigger, and more." The “biggerâ€, “bigger, and stylish†four “bigger ones†are the core selling points of the product, tilting the mini-vehicle market, gaining wide acclaim from the market, and creating a “big space†era in the field of micro-customers.
Lead the big micro-substances, aiming at the top three products
Up to now, the Dongfeng Xiaokang K07 single model 3 years of production and sales exceeded 180,000, refresh micro-car industry single product sales record, and the annual growth rate of more than 40%, jumped the industry semi-finals, and Dongfeng Xiaokang's "appetite" is obviously not only that simple . Since the completion of the first phase of the product chain deployment in November last year, Dongfeng Xiaokang has been continuously seeking to expand its product line width and depth, and clearly stated that in 2008, we must focus on product structure, product quality, product price and other aspects to tap potential, find Way out. According to the product plan, Dongfeng Xiaokang will launch a remodel car each year and launch a new product in two years. Obviously, Dongfeng Xiaokang’s goal is directed at the top three.
With the diversification of rural and urban logistics needs, users need more space, use more economical, and more secure transportation tools. All major mini-vehicle companies have also begun to pay attention to changes in the needs of micro-vehicle users and increased the number of micro-subsidiaries. Research and development. However, large micro-substances are not simply to lengthen and widen the body, and have higher requirements on engine performance and vehicle performance. Dongfeng Xiaokang relied on Dongfeng Motor Company's nearly 40 years of technical research strength to successfully launch the first-generation K07 micro-subsidiary in 2005, which has strengthened the confidence of Dongfeng Xiaokang in developing large micro-subsidiaries. This time, Dongfeng Xiaokang launched a new generation of micro-subsidiary K07II generation, will certainly have a profound impact on the development trend of the entire mini-vehicle market, but also shows that Dongfeng Xiaokang continues to lead the ambition of the era of micro-micro-off.
Dongfeng Xiaokang KO7II generation is "bigger"
The K07II model released this time is a model produced by Dongfeng Xiaokang according to market demand and produced in accordance with Euro III technical standards. It combines “3 innovations, 6 leading, and 5 major protections†in one, and “big spaceâ€. Is its biggest bright spot, has a 2760mm longer wheelbase, the entire body length of more than 4 meters, is currently the same level micro-bus body in the longest, the longest wheelbase mini-car.
In addition to meeting the needs of the minibus market, the K07II also fully demonstrated the Dongfeng Xiaokang's market philosophy of “continually increasing space, lowering the use of costs, and effectively satisfying customers’ needsâ€. In addition to inheriting the excellent quality of Dongfeng Xiaokang Automobile, the K07II Generation is also fully involved in the fuel economy. The outstanding performance of sex, safety and comfort has truly created a new era of large space micro-subsidiary.
800 new franchise stores built during the year
Since Dongfeng Xiaokang was listed in 2005, its brand value and industry status have steadily improved. At the same time, however, customer demand is also undergoing drastic changes. Traditional price wars, advertising campaigns, and promotional campaigns have become increasingly incapable of adapting to the needs of customers. Strengthening the construction of franchised stores represented by 4S stores, improving network quality and improving customer satisfaction is an important measure for Dongfeng Xiaokang to adapt to this market change.
In 2008, the core work of Dongfeng Xiaokang was the construction of network engineering. It will focus on shifting the number of networks to the quality of the network, and pay close attention to the “Fine Project†and the “Rugao Projectâ€. According to the plan, Dongfeng Xiaokang will build about 800 similar franchised stores this year. By then, Dongfeng Xiaokang will form a high-quality network from north to south and from east to west, covering major domestic markets, which will greatly satisfy the needs of customers for buying cars and vehicles.
The opening of the 4S shop in Shandong Xiaokangweiye, the location of the new product launch conference, marks the gradual realization of the Dongfeng Xiaokang push network project.
The industry scale of 300,000 vehicles will be formed in the next five years
On the basis of continuously optimizing the product chain and strengthening the access capabilities, Dongfeng Xiaokang continued to seek new breakthroughs. On June 18, Dongfeng Xiaokang passed the Euro IV emission standard certification in Europe and became China's first mini vehicle approved in Europe through the European IV standard. This is another major breakthrough made by Dongfeng Xiaokang after it received EU national technical standard certification last October. At the same time, Dongfeng Luan stepped up the layout of the micro-car project. In March of this year, Dongfeng Luan and Wuhan Zhongyu Automobile signed an acquisition agreement to establish a new small-displacement car production base in the region and formally enter the micro-car market.
According to the mid-term business plan, Dongfeng Junan will achieve domestic production and sales of 300,000 units in the next five years, and the market share will be the top three in the mini vehicle. By then, Dongfeng Junan will become another important micro-car industry group.
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