In 2008, under the turmoil of the global financial crisis, Yuchai Group failed to do its best. In the fourth quarter, sales fell sharply as the market declined, but due to the excellent performance of the first three quarters, Yuchai Group's annual sales revenue exceeded 20 billion yuan. The mark achieved the promise of “rebuilding a Yuchai in three years†proposed in 2006. In the spring of 2009, when many companies were still stuck in the quagmire of the financial crisis, Yuchai Group achieved sales of more than 175,000 units in the first quarter. In March, the output was a record-high number of more than 90,000 units. What makes Yuchai take the wind and waves in the financial turmoil, and then climb the peak? This can not help but talk about Yuchai people. Yu Ping, chairman of Yuchai Group’s board of directors, pointed out that Yuchai’s core competitiveness lies in the cultivation, storage, and structural optimization of talents. Fuping said that the greatest success of the company is the success of its employees. Yuchai's builders are not just simple workers but a group of creative laborers! So, what kind of people are Yuchai? In the first-line workshop, the Yuchai Technician Association has nearly 600 technicians. This huge team of technicians has mobilized the production and training of the entire Yuchai staff. It has trained a large number of skilled craftsmen for Yuchai, each of whom is Yuchai’s “Baby. "" Yuchai's "Xu Zhen Chao"! In terms of product research and development, Yuchai’s “source of power†Yuchai Engineering Research Institute has 360 research personnel, including 18 doctors, 56 masters, 28 senior engineers, and 3 people enjoying special allowances from the State Council. This is a domestic one. Any top R&D team that can't be compared with any peer company! In 2008, it filed 223 patents and obtained 160 national patents. It is the most authorized for Guangxi and industry application acceptance. Yuchai's 31 domestic offices, more than 1400 service stations, 6 overseas offices, and overseas distributors in more than 30 countries constitute the industry's largest "carrier" marketing service network, known as the "Iron Army"! 2008 In 2005, Yuchai's sales revenue reached 20.8 billion yuan, and it successfully achieved "three years of recreating a Yuchai" Feng Gong Wai Yip! Yuchai people firmly believe that "because of me, so better!" Yuchai people pursue "excellent Yuchai, international quality!" Yuchao people practice "green development, harmony and win-win!" It is artificial! With Yuchai people like this, “Yuchai Machinery†can naturally be brave in the financial tsunami and stand proud! Please see Yuchao's hero spectrum - Su Wei, Senior Technician, Vice President of Yuchai Technician Association, Director of Repair Center of Cold Processing Plant, Yuchai Machinery Co., Ltd., winner of 2009 Guangxi May Day Labor Medal. At 7:00 on April 16, 2009, Su Wei came to the office as usual and organized a good job in the handover work. He immediately checked the operation status of important instruments such as the crankshaft roller press system through the computer, and then checked the maintenance records of various equipment. . After 8 o'clock, after finishing the work of the department, Su Wei came to the workshop of the cold processing factory. Whenever he has a leisure time, he will have to look at those machines that look like baby. "This imported crankshaft rolling machine has a value of 16 million ah. It can't be a mistake! The key equipment has a problem. The production of the whole workshop must be stagnant!" Su Wei's eyes focused on the deep feelings of these machines. To make these devices work properly, he did not spend much effort. In 2007 National Day, Yuchai suddenly suffered a failure in the grinding machine imported from Germany. Su Wei and his colleagues could not find a repair method. Domestic counterparts are also on holiday, unable to contact the consultation, the German experts did not solve the problem through remote operation. If you can't help, you must find a solution yourself, or the whole workshop will be shut down! Su Wei and his colleagues after four consecutive rounds of investigations finally detected that it was the controller communication problem that caused the honing machine system to fail to operate, and quickly repaired and resumed production. . For such an emergency task, Su Wei does not know how many times he has experienced. He told reporters: "Only by continuing to learn the maintenance technology of various professional equipment, can we calmly deal with equipment failures. If we rely too much on others, production will probably be interrupted." "Imported equipment accessories are very expensive, frequently tens of thousands, tens of thousands of yuan, and excessive reserves will increase production and inventory costs. And Yulin does not have the geographical advantages, even if willing to spend money to buy equipment, but also a waste of several days We cannot afford to miss the time!†Therefore, Su Wei is committed to repairing old parts all year round. In 2008, he repaired equipment parts worth more than 2.5 million yuan, saving a lot of costs for the company. Su Wei is an outstanding talent trained by Yuchai and Liuzhou Technical School. After graduating in 1993, he has been engaged in electrical maintenance of imported equipment and domestic CNC equipment at Yuchai Cold Processing Factory. After 16 years, Su Wei has developed into a technical backbone of Yuchai Technician Association through hard work and humbly seeking advice. The Yuchai Technician Association has nearly 600 technicians. Everyone signed a training agreement for “teachers and teachers†and trained a large number of skilled craftsmen for Yuchai. Su Wei's feelings are: "Taking a disciple is an interactive process and an opportunity for mutual learning. The process of master and apprenticeship is also a process of accumulating work experience and growing together." “There are people who can research and develop products, as well as people who can produce products!†Zhang Jiasha, deputy secretary of the party committee of Yuchai Group Corporation, is full of pride in his speech, because although the engine production requires a high level of skill for the workers, Yuchai has an order. The team of peer-provoking technicians and Yu Ping, the chairman of Yuchai Group's board of directors, cordially referred to them as Yuchai's “baby childrenâ€. In February 2009, Yuchai Diesel Engine Co., Ltd. alone produced more than 50,000 engines in a single month. In March, the production volume hit a record high of more than 70,000 units! If there is no technician with solid technology and excellent quality, How does Yuchai deal with orders that come flying like snowflakes? Lin Tiejian, Ph.D. in Yuchai Institute of Technology, chief engineer of engine combustion development technology, senior engineer, labor model of national machinery industry, Yuchai's “Top Ten†outstanding young people, and winner of 2009 National May 1st Labor Medal. In the 2008 Beijing Olympics, more than 2,000 Beijing Olympic public buses equipped with Yuchai IV engines were bustling between the Olympic stadiums in the capital. “Yuchai Machine†shined at the Beijing Olympics. The most excited person was Lin Tiejian, who was responsible for organizing the development of the Yuchai IV engine combustion system. This made Yuchai a great moment. At the end of 2005, Lin Tiejian gave up the work of Tianjin University’s State Key Laboratory of Internal Combustion Engine Combustion. In the incomprehension and strangeness of friends and relatives, he resolutely joined the remote Yuchai. At the beginning of Yuchai, Lin Tiejian entered the combustion development of Yuchai 4F and 6J common rail country III models, and was responsible for tracking the combustion systems of the two series of models. Every day, he worked with technicians to track overtime work, and spent only one month each time on initial setting of the fuel system parameters of the two models and compliance with the State III emission regulations. Among them, "6J-30" diesel engine has become the main model of the domestic urban public transport market, directly creating economic benefits exceeding Yubiao for Yuchai. In the development phase of the B prototype of Yuchai 6J III, it is urgent to confirm the sensitivity of engine performance to various parameters and related component tolerances. Numerous parameter verifications mean that a lot of time-consuming and laborious tests are required, which is unacceptable for the cost and progress of the tests. To this end, Lin Tiejian boldly introduced the orthogonal design test method, accurately confirmed the influence and sensitivity of various parameters on engine performance, and provided a powerful guarantee for mass production of parts and components. At present, the sensitivity test based on orthogonal design has become an indispensable link in the development of Yuchai's new product combustion process. In 2008, Lin Tiejian was responsible for the development and tracking of advanced low-emission combustion technology in Yuchai, and organized the development of the State III engine combustion system. He acquired Yuchai’s annual sales of more than 50,000 units and 2,500 units of Yuchai State IV engines. Bus service made an indelible contribution to the Olympic Games. In the research and development of Yuchai's products, Lin Tiejian has always been tirelessly pursuing the grand goal of "excellent quality and international Yuchai". He told reporters: "Yuchai is only an independent engine manufacturer, there is no automaker underwriting, can only rely on continuous research and development of new products, improve new products in order to win the market." It is precisely because of having a number of Lin Tiejian's R&D team that peers from peers. Yuchai can develop from a single product and a single vehicle market to have 13 series of diesels such as automotive, marine, engineering machinery, agricultural machinery, and diesel power generation equipment. engine. It is precisely because of this that Yuchai has the ability to seize the agricultural machinery subsidy policy announced by the state in 2008, launch the corresponding products in the shortest time and occupy the market, and survive in the turmoil of the financial crisis! Wu Qiwei, Deputy General Manager of Yuchai Machinery Co., Ltd., Top Ten Persons of 2008 Bus Industry in China In 2000, it was an important turning point in Wu Qiwei's life. In the same year, Wu Qiwei entered the Yuchai sales team as the general manager of the sales company. Before that, he worked in Yuchai's technical department for 11 years. For a technician who has long been engaged in technical work, this work cannot but be said to be a huge challenge. However, nine years later, after he became the deputy general manager of Yuchai Machinery Co., Ltd. who was in charge of marketing, the sales revenue of Yuchai Division amounted to RMB 11.347 billion, which made it possible for the company to achieve the goal of “rebuilding a Yuchai in three yearsâ€. Thanks! From a technical person to a marketing figure in China’s engine industry, Wu Qiwei performed a gorgeous turn. Most people who know Wu Qiwei are very impressed with his "kind and firm" impression. The technical work for more than a decade has enabled Wu Qiwei to be hard-working and not to exaggerate; rationality has not been felt. His keen sense of policy and regulations, his professional judgment in the engine segment market, and his accurate grasp of the supporting market made few rhetoric, but the three-pointed entry often convinced partners and end-users that they were convinced and trusted. This is a natural marketing personality and the key to the success of Wu Qiwei and Yuchai marketing. Yuchai's marketing service team is known as the "Iron Army." In 2008, under the leadership of “General†Wu Qiwei, Yuchai achieved outstanding results in all engine segments: Truck Market: Working together with the vehicle manufacturer to build the diesel engine III and heavy light truck market platform, continue to maintain the advantages of medium and light trucks in logistics and market, and put in batches of liquefied natural gas and compressed natural gas diesel engines above 300 hp. Passenger car market: Yuchai's products account for more than 51% of the total. Gas engines are used in batches in Tianjin, Hainan and Sichuan. Construction Machinery Market: Yuchai's products enter the domestic mainstream manufacturers Liugong and Xiagong. Ships and generators market: Sales increase by 87%; Agricultural Machinery Market: Sales increased by 80% year-on-year, becoming the first choice for agricultural equipment. These achievements did not allow Wu Qiwei to take pride. For him, in 2008, the Yuchai brand won the "Top 10 Brands of China's Bus Industry", which is far more precious than he has personally won the "Top Ten Persons of the Chinese Bus Industry". Wu Qiwei, modest and calm, never loses his "ambition" for the future. Even if the financial crisis broke out, the goal Yuchai’s “Iron Army†will overcome in the next few years is still very ambitious: "In the next 3 to 5 years, Yuchai Group will set a sales revenue target of 35 to 55 billion yuan, and its 2015 sales revenue target will be 80 billion yuan." This will be another huge challenge in the marketing career of Wu Qiwei and his “Iron Armyâ€. Concluding remarks: A martial school must not have only one or two "masters"; likewise, a company must not have only one or two elites. Yuchai was able to ride the wind and waves in the financial turmoil and sing in the opposite direction, relying on a large number of brave and heroic heroes. Yuchai was one of the ten learning organization organizations in the country in 2008. Under such a corporate culture, everyone in Yuchai competed as “masters†and all of them were elites. This article is limited by space. It cannot be described one by one. It is only through the above three portraits that it depicts a miniature of Yuchai people and proves that Yuchai’s proud independence is a matter of course!