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In this year’s high-profile luxury car acquisition, Tata Motors from India has captured global attention. The company has officially submitted a proposal to Ford to acquire the prestigious Jaguar and Land Rover brands for $2.05 billion. This move marks a significant milestone for Tata, which has traditionally focused on producing affordable cars and commercial vehicles within India.
Tata's product lineup includes small cars, four-wheel drive off-road vehicles, buses, and medium to heavy trucks. Since the 1960s, the company has been exporting its vehicles to various regions across Europe, Africa, and Asia. One of its most popular models is the Indica, a compact sedan known for its elegance, affordability, and style. It quickly gained popularity, securing over 110,000 orders in a short time, setting a new sales record in the Indian automotive market.
According to an independent automotive analyst, Zhong Shi, Tata is a globally oriented company with a strong international vision. In 2004, Tata acquired a former Daewoo truck factory in South Korea, marking its entry into the Korean market. In 2005, it took a 21% stake in a local Spanish car company to expand further. With plans to enter markets in Southeast Asia, South Africa, Western Europe, Turkey, and Saudi Arabia, Tata sees the acquisition of Jaguar and Land Rover as a strategic step to elevate its brand image globally and serve as a foundation for future expansion in the passenger car sector.
Indian automakers are increasingly making their mark on the global stage. China, too, is rapidly developing its automobile industry, and foreign auto giants now view Chinese companies as potential disruptors. At the Shanghai International Auto Show earlier this year, GM CEO Wagner mentioned that Toyota and Chery are among his future competitors.
Chery’s deputy general manager, however, believes that while Chery is growing fast, it is still far from challenging the big multinational players. “Our annual output is only 400,000 units, while major global automakers sell millions,†he said. But Ms. Feng Ping, Chery’s International Deputy General Manager, noted that others are watching Chery closely. “Twenty to thirty years ago, they underestimated Toyota, and now it's a global giant. Ten to twenty years ago, they ignored Hyundai, and now it's a rising force. That’s why they’re paying attention to Chery now.â€
She also pointed out that traditional auto giants are facing internal challenges, with reduced aggressiveness and declining efficiency. However, the hardworking spirit of the Chinese people remains strong. Many Chery employees work six days a week, often more than ten hours a day.
By November 30th, Chery had exported 114,718 vehicles this year, a 164.7% increase compared to the same period last year. This marks the fifth consecutive year that Chery has topped the export charts.
In 2007, Chinese automakers continued to implement their “inside and outside support†strategy. In March, Xu Liankuan of Zonda Group and Ruan Wenke of Vietnam Automobile Industry Corporation signed an agreement to establish a joint venture in Nanning, Guangxi. The project, with a total investment of $60 million, aims to produce 5,000 passenger cars and bus chassis annually. This marks a major step forward in Zonda’s internationalization efforts.
Dongfeng Group also made significant strides in exports this year. Its heavy-duty trucks, such as Tianlong and Hercules, saw nearly 7,000 units exported. Dongfeng Wagon also exported around 1,000 passenger cars and chassis. Additionally, the joint venture between Dongfeng and Dana, a U.S. parts manufacturer, saw export sales quadruple to 75 million yuan, with 50 million yuan in sales alone in Vietnam. The partnership has also expanded to South Korea, Russia, and Switzerland.